Why Every Business Should Take Advantage of Local Marketing Tactics
First off, what is local marketing? It's really exactly what it sounds like, marketing and promoting your good and services to your local community. This could take place in many forms - flyers, social media, SEO, digital advertisements, even starting a networking group.
Advertising your business locally makes a lot of sense for a restaurant or a retail location, but it can make a huge difference for all kinds of businesses. Your local community is an opportunity to build a deeper connection. Your community is comprised of the individuals who are going to share your business with others, support you and help you grow.
Here are a few top ones to consider from Kristie:
1) Local SEO. Did you know that Local Search is used by 85% of consumers? So if you don’t rank on the first page of Google for your keyword terms you are seriously missing out on a lot of business. Working with a Local Search Optimization company to rank on the first page of Google for your local search phrases can really skyrocket your local sales.
2) Mobile Applications. A mobile app allows you to send Geo-Targeted Push Notifications. Just imagine being able to send a text coupon to customers who are nearby to stop in the studio and take advantage of a special offer on personal training services that are good for this week only.
3) Mobile Friendly Website. Your customers are shopping while they are in the waiting room at the doctor, in between appointments and from the parking lot of their favorite store. It’s critically important that they are able to view and navigate your website from their smart phone. If your website is difficult to view, they’ll search for the next local vendor whose site is mobile friendly.
4) Google My Business Page. Google offers a free listing to every local business. So it’s important to claim your listing and fully optimize it. In addition to helping you rank high in the search engines it puts all your business information right in front of customers. It features your location, contact details, business hours, reviews, and even directions to your location. Even if you have a listing, there are ways to optimize it so your listing ranks higher.
5) Submit to Local Search Directories. Getting listed in a local directory generates an incoming link to your website which can boost your SEO ranking. Some of the top ones to submit to are Yahoo Local, Bing Local and Yelp.
6) Setup Pay-Per-Click and Facebook Advertising. Facebook advertising and Pay Per Click Ads can capture targeted leads for your services and products. It’s easy to set up ads that target customers right in your city. What’s great is you can target ads to reach viewers based on their location, age, gender, interests and more. So it’s easy to attract your ideal clients.
7) Social Media. Remember to connect with your customers on social media.Post content that features your local customers and mention your region or city’s name whenever you get a chance online. Encourage customers to check-in when they are at your place of business. Ask customers to leave a Facebook or Google Business review. Start a local Facebook Group around a topic relating to your business. Consider featuring a customer of the month on your Facebook page.
8) Blogging. If you publish blog posts with interesting stories about your city, neighborhood or region, your fellow entrepreneurs and local news reporters will take notice. It’s an easy way to build visibility and get local traffic.
Other Cool Ideas for Driving Local Business
- Host a Local Workshop. Create a workshop to present as a lunch and learn or even a full day workshop. It’s a great way to share your expertise with local individuals. You can offer a free strategy session, sell products, or offer a discount if they enroll in your program.
- Start a Podcast featuring local guests. I know a local real estate person and a mortgage broker that have local podcasts and interview other complementary vendors locally. Offering exposure to other local businesses as Podcast guests helps you make great connections. Plus it builds credibility featuring you as a top expert when you host your own show.
- Donate your products/services as door prizes for local events. When the local chamber or non-profit organizations have fundraisers, donate an item or a basket of goodies.
- Submit articles and press releases to your local media. The local newspaper is always hungry for great articles featuring stories in their community. Don’t forget to pitch to local TV and radio when you have an event. You’d be surprised the reporters that will contact you wanting to feature your story.
- Start a local Meetup group. I know several entrepreneurs that have built their tribe by hosting a local meetup. It really gets you up close and personal. Great networking opportunity and way to build visibility locally as an authority.
- Cross Promote with other local businesses. Create a joint brochure. Agree to offer coupons for another business and they do the same. Send an email blast endorsing each other’s businesses.
- Join local networking groups. Leave your living room and connect with others in local groups. When you really invest generously in getting to know others and sending them referrals, it goes a long way to building your business too
These tips were originally published on huffingtonpost.com.